Ike likes to make everyone happy so he looked around at what he had behind the counter and said, "I can come up with something.” He threw together a quick sauce, spread it on the bread, toasted it and gave it to the guy. Now that’s part of the secret cooking the sauces into the sandwich is way tastier than just putting them on cold.ĭirty Sauce Accident – A customer came into Ike’s old sandwich shop and asked for a salami and cheddar sandwich but wanted it on something that tasted like garlic bread. When Ike developed Dirty Sauce, he remembered her and started toasting it straight onto the bread. ![]() It made a delicious sandwich more amazing by adding both texture and flavor. She said her family had a deli for a while and offered Ike their secret to success: they baked mayo into the bread but wouldn’t tell people they did that because not everyone liked mayo. ![]() The Secret Technique – Ike met an older woman in the Mission near where Ike was selling sandwiches out of a grocery store. In the early days, even before the first Ike’s location, Ike had a few random encounters that shaped 15 years and over 4,000,000 sandwiches sold a year: Ike’s Love & Sandwiches has grown a lot in 15 years from a small sandwich shop in the Castro to almost 100 locations in 6 states. I used to say, ‘ooo, ooo, ooo’ and friends started calling me the Ugly Owl, which is what I named the vegetarian version…but I’m the face of a company with almost 100 locations so now it’s the Handsome Owl.” I loved that sandwich so much I named it Elvis Kieth because it was my nick name in high school. We can make a kick-ass vegetarian version of every sandwich. ![]() Build each sandwich to make every bite delicious. Get creative with sauces and cook them into the sandwich. The first time I tried that combination, it opened my eyes to a whole world of possibilities, and it taught me things that we still use to make new sandwiches. I took one of my best-selling sandwiches, a teriyaki chicken with Swiss cheese on a croissant and gave it a glow up with two things I was obsessed with at the time: Yoshinoya’s Sweet Savory Sauce and Trader Joe’s Wasabi Mayo. Ike Shehadeh says Elvis Kieth built Ike’s into what it is today, “Elvis Kieth was the first cool sandwich I ever made and inspired every one of the 800 sandwiches that came after it. Handsome Owl is a vegetarian version of Elvis Kieth with Vegan Chicken, Teriyaki, Wasabi Mayo, Swiss cheese, served hot with Dirty Sauce, lettuce, and tomato. ![]() Plant-based and vegetarian sandwiches have been part of Ike’s since the first day we opened. Both sandwiches will be available in-store, online and through the Ike’s rewards app in the “Specials” category.Įlvis Kieth is made with Halal Chicken, Teriyaki, Wasabi Mayo, Swiss cheese and served hot with Dirty Sauce, lettuce, and tomato. Elvis Kieth and Handsome Owl are both available for $7.97 from Thursday, November 3 – Sunday, November 6. Ike Shehadeh changed the sandwich game forever with his creative sandwiches, iconic Dirty Sauce, and GOAT like attitude.Īs a nod to our humble beginnings, Ike’s Love & Sandwiches is featuring two sandwiches from the very first Ike’s menu with throwback pricing to celebrate both Ike’s 15 Year Anniversary and National Sandwich Day. Fifteen years later, the world celebrates National Sandwich Day on November 3, which we don’t think is a coincidence. A maverick with a dream opened Ike’s Love & Sandwiches in The Castro on November 3, 2007.
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